Named after the Tuscan town where it's been cultivated since the 1200s, San Gimignano saffron owes its exceptional purity, strong flavor and intense aroma to the pedoclimatic conditions of the designated production area and the mild Mediterranean climate in which these flowers thrive. Zafferano di San Gimignano, often called 'the red gold of Tuscany', was so precious that it was once even used as a currency and the whole medieval town of Gimignano was built on wealth from the saffron trade which peaked by the end of 13th century.