Sardinia's red gold, Zafferano di Sardegna refers to the dried threads plucked from the saffron flowers which are believed to have been introduced to the island thousands of years ago by the Phoenicians. Today, Sardinian saffron is produced in the province of Medio Campidano, namely the towns of San Gavino Monreale, Turri, and Villanovafranca, where it thrives in the mild Mediterranean climate.