This sweet brioche-like bread is prepared with a yeasted dough that is often enriched with raisins, chocolate chips, and occasionally comes topped with pearl sugar. The usual shape of the bread is reminiscent of a swaddled baby, hence its alternative name – the bread of Jesus.

Cougnou is believed to have originated in Hainaut and is mainly associated with Christmastime when it is often given to children and served with a cup of hot chocolate on the side. Nowadays, it is mainly found in Belgium and some parts of northern France.