Considered an indigenous fruit of the Armenian Highlands, Armenian pomegranate is the edible fruit of a small leafy tree or shrub. With a crown-like head and a spherical shape, the pomegranate has a thick, red shell that hides hundreds of small juicy, red, and glistening arils with tiny white seeds inside.
Defined by a tangy and mildly sweet flavor, the pomegranate arils, commonly called seeds, are grouped in piles that are surrounded by thin, white or yellow, bitter-flavored membranes. Armenian pomegranate has both grown wild and been cultivated on the Armenian soil since antiquity and is called nur in Armenian.
This fruit has long been - and still is - omnipresent in Armenian tradition, cuisine, culture, and art - it was featured in artistic deeds such as the renowned film-maker Sergei Paradjanov’s The Color of Pomegranates and Martiros Saryan’s painting Under a Pomegranate Tree.