Carta Blanca
Carta Blanca (Superior) is a smooth white rum produced by the Bacardi Company. It was the first type of rum produced by the Bacardi, and it became a prototype and an example for all good-quality white rums. The subtle character of this rum is achieved by double charcoal filtration—resulting in a clear, light-bodied rum with aromas reminiscent of vanilla and almonds.
Bacardi was founded by a Spanish native, Facundo Bacardí Masso, who immigrated to Cuba in the early 1830s. He founded the company in 1862 and was the first to produce refined and sophisticated rum styles using excellent base ingredients, oak-aging, and charcoal filtration.
Although their business was prosperous, during Castro’s regime in the 1960s, the company’s assets were confiscated, and the entire company was nationalized. Read more
The family was exiled, but they were able to move their headquarters to the Bahamas, and establish additional plants in Puerto Rico and Mexico. They were also able to save their unique yeast strain—making it impossible for anyone to copy the exact flavor of Bacardi rum.
The company remains one of the most successful spirit brands and is still controlled by the Bacardi family. Carta Blanca remains their flagship product. This top-selling rum is mostly used in cocktails and long drinks.
