The delicious Pierias kiwi was first grown in 1973 on the Pierian plains, and it showed an amazing adaptability to the microclimate of this region nestled between Mt. Pierus and Mt. Olympus. The soil composition and cultivation techniques are the two most important factors contributing to the high quality of this fruit and its ability to keep for up to nine months after harvesting.
This kiwi, recognized for its distinct characteristics and its delicate exotic aroma is called 'the Fruit of Olympus'. The kiwi grown on the Pieria plains is the Hayward varietal. It has a reddish green skin and particularly juicy, pale green flesh.