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Pizza Grandiosa | Traditional Pizza From Norway, Northern Europe | TasteAtlas

Pizza Grandiosa

Norwegian Grandiosa—whose name is derived from the Italian word for big or great—is the first frozen pizza ever produced in Norway. When it first appeared in 1980, the choice of toppings in Grandiosa Original included tomato sauce, pizza meat, Jarlsberg cheese, and peppers, but the company soon expanded the basic flavor range with classics like Grandiosa Pepperoni, Grandiosa Kjøttdeig & Løk (beef mince and onions) and Grandiosa Helmax (ham and salami), whereas now you can even indulge in Grandiosa Hot Nacho and Grandiosa Kebab pizza.


It wasn't until the 1990s that the sales began to pick up, but by the 2000s, Grandiosa was being exported to five neighboring countries and established as Norway's best-selling frozen pizza. Today, Norwegians are divided about their boxed food icon: while some consider it the country's national dish, others refer to it as "laziness in a box."