Negroni is a cocktail made with equal parts gin, sweet vermouth, and Campari. Although its origin is unclear, it is believed that this cocktail was invented in Florence in 1919 by Count Camillo Negroni, who wanted to improve his favorite drink - the Americano - by replacing soda with gin.

The cocktail was so popular that the Count started to produce its ready-made version in a distillery. Due to its bitterness, Negroni is considered an apéritif, and it is typically served on the rocks in an old-fashioned glass with an orange wheel garnish.