Hpnotiq is a blue-colored liqueur made with premium vodka, a blend of tropical fruit juices, and Cognac. The exact recipe and what gives the liqueur its color has not been revealed, but it is known that the brand uses triple-distilled French vodka and several Cognac blends.
The drink was created in 2001 by Raphael Yakoby, a Long Island native who later partnered with Nick Storm. The drink rose to prominence after it was featured in videos and songs by prominent rap artists. Hpnotiq is a light liqueur (bottled at 17% ABV, 34 proof), and it has citrusy aromas and tropical fruit flavors.