Global Beverages is a leading holding company in Kazakhstan, uniting enterprises that produce natural mineral water, alcoholic, and non-alcoholic beverages. Established in 1999, the company has developed a diverse portfolio of over 70 beverage brands, each inspired by historical moments and aspects of Kazakhstan's ancient nomadic and modern life.

A distinctive feature of Global Beverages' products is the use of natural water from three proprietary deposits located in environmentally friendly natural reserves of Kazakhstan. The company's alcoholic beverages are produced using Alpha and Lux class alcohols derived from selected varieties of Kazakhstani wheat, ensuring high-quality products.