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Don Julio

Experimental phase: initial rating derived from official awards and critic reviews

4.5
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SFWSC - San Francisco World Spirits Competition - Double Gold

2024

The Luxury Masters - Gold

2023

ISC-International Spirits Challenge - Gold

2023, 2013

Don Julio is a prestigious tequila brand owned by Diageo, one of the world’s largest beverage companies. Known for its exceptional quality and craftsmanship, Don Julio was founded in 1942 by Don Julio González in Jalisco, Mexico, and quickly became a pioneer in the premium tequila industry.


The brand emphasizes the use of 100% Blue Weber agave, combined with traditional production methods and aging techniques, to create smooth, refined tequilas. Under Diageo’s ownership, Don Julio has become a global leader in luxury tequila, celebrated for its rich flavor profiles and sophisticated offerings like Don Julio 1942 and Don Julio Añejo.

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