The colorful bubur cha cha is a dessert made with coconut milk, sago, yams, sweet potatoes, pandan leaves, bananas, and black-eyed peas. Pandan leaves provide it with a sweet and light aroma, tubers give the dessert its typical color and texture, sago thickens it, while coconut milk gives it creaminess.

Bubur cha cha can be served warm or cold, and it is especially popular on hot summer days. This dessert is sometimes served for breakfast, while in the state of Penang, it is often sold as street food. Apart from Malaysia, bubur cha cha is also popular in Singapore.