Arroz de Valencia is white or brown rice of the Senia, Bahia, Bomba, J. Sendra, Montsianell, Gleva, Sarçet, or Albufera variety. The varieties range in their properties; from the smooth and creamy Senia to the loose and firm Bomba.
It is grown in wetlands in Provinces of Alicante, Castellón, and Valencia in the autonomous community of Valencia. All levels of production and the final product itself are strictly regulated. Arroz de Valencia is sold packaged with a numbered label that can be traced back to the producer and the detailed area of cultivation, ensuring the superior quality of this rice.