Amarula is a renowned South African brand produced by Distell Group Ltd that has built its identity around the unique marula fruit, which grows wild across sub-Saharan Africa. Founded in 1989, Amarula is celebrated for its cream liqueur, made by distilling marula fruit into a spirit, blending it with cream, and infusing it with flavors that reflect the spirit of Africa.

This liqueur is globally recognized for its smooth, fruity taste and creamy texture, symbolized by the iconic elephant logo that pays homage to the elephants who consume the marula fruit in the wild. Amarula has expanded its range to include other innovative products, such as Amarula Ethiopian Coffee and Amarula African Gin, which use marula as a central ingredient while incorporating regional botanicals and flavors.